The Soap Hope Team: Meet Craig

Building a small business isn’t for the faint of heart. It takes a person with a certain kind of gumption to navigate the risks that come with owning and operating a business.

Starting Soap Hope

Craig Tiritilli is no stranger to the world of startups. He met Soap Hope cofounder, Salah Boukadoum, in their previous business that together they managed, grew and later sold. After that experience, they realized that they wanted to start another company together.

Craig Tiritilli“We spent a lot of time coming up with business ideas. The idea of Soap Hope and Good Returns evolved over time – the original pillars of our mission remain, but the implementation has been refined over time,” explains Craig.

He’d always been concerned with healthful living, and liked the idea of natural products, but starting a business like Soap Hope was a new experience.

Soap Hope is a Good Returns company, meaning every dollar of profit is used in programs that support women. Those dollars spend a year doing good for women (both abroad and right here in the U.S.), and are then returned to Soap Hope.

“Cash is a major consideration in any startup, but in one that carries inventory, the issue is significantly magnified. We had to balance the financing requirements with the desire to use our profits to serve our social mission,” says Craig.

“As we got started, there were things we didn’t anticipate. We had to refine the Good Returns program to enable us to grow our business and make resources available for our mission. Eventually the program reached a point that would work not only for Soap Hope, but for a lot of companies of varying sizes.”

Behind the Scenes

Working on Soap Hope and growing it has bled into other areas of his life. He’s a big fan of the products that we carry here at Soap Hope, and uses them in his own household regularly.

“I love the Seaweed Bath Company products and A Wild Soap Bar soaps. And I’m looking forward to using the Better Life cleaning line at the house, too,” says Craig.

When he has spare time (which can be hard to come by when growing a small business), Craig likes spending time with his family and friends. Health and fitness have always been important to him, as well, so he enjoys exercising and staying active.

The Future of Soap Hope

“It’s exciting to see how much we’ve grown and accomplished in this past year,” says Craig, “especially in these last few months. Our team is growing, and the industry is really hitting its stride.”

And it’s important to everyone here at Soap Hope that we continue to fulfill the mission that the company was founded on.

Responsible Business

“I believe it’s really is up to businesses to be an example when it comes to sustainability and social responsibility,” says Craig.

“Governments and traditional aid organizations can only handle a portion of the burden of addressing the world’s most challenging problems, and the number of individuals with the resources to make a significant impact is relatively small. That leaves businesses,” says Craig. “So being a part of a company that is designed from the ground up to impact communities and larger issues like poverty has been extremely fulfilling.”

“Being attached to that bigger purpose, with people that care deeply about what we are working to achieve, has been really important to me,” says Craig.

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You can learn more about the Good Returns business model here.

And check out some of these “Craig-approved” products in our store!

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