One of the most important things we do at Soap Hope is to evaluate the ingredients in products. It’s a much tougher job that you might imagine. Not everything that’s natural is good for you, so we have to keep tabs on everything used in every product. And makers update their ingredients all the time, so we’re constantly reviewing the field research, making sure that everything we carry is up to our strict standards. Our vision is that if you find it at Soap Hope, you can trust that it’s good for you.
Did you know that not everything that goes in a product is required to be on its label? One terrible ingredient that has made its way into thousands of products is called microbeads. Sometimes they are labeled simply “PE” or “PP.” It’s in everything from toothpaste to facial scrubs to shower gels. And it’s terrible for people, animals, and the planet.
Microbeads are tiny plastic particles that manufacturers put in products to make them scrubby or for visual effect. They go directly into our water systems. Our drainage systems were not designed to filter them out, so they end up in our water supplies and in the oceans.
These plastic beads do not break down. Marine creatures eat the microbeads, which ultimately end up in our food. They cannot be removed from the environment.
Microbeads are getting even more attention lately because they have been found lodged in the gums of many people who are using Crest toothpaste. No one knows how much damage they are causing to the very teeth that were supposed to benefit from the product.
Manufacturers of these products are fully aware of the harm they are doing to humans and to nature – but they put profits above all else and use them anyway. When a recent outcry finally got Procter and Gamble’s attention, they promised to eliminate microbeads from their toothpaste – in two years.
You’ve heard the saying “corporations are people.” It’s true in this sense: businesses are run by people, and those people make conscious decisions every day either to responsibly serve customers, or to earn profits regardless of the impact on people and the world. When you choose companies that care about humanity and pay attention to the consequences of their decisions, you contribute to more good in the world.
We’re paying attention to things like microbeads for you. Of course nothing at Soap Hope has them. We don’t have Procter & Gamble’s problem of what to do with two years worth of unacceptable ingredients. We never carry those kinds of ingredients in the first place. When our makers want a product to be scrubby, they use sea salt, or flowers, or cocoa seeds.
In our view, business should be of service. When we prioritize the well-being of our customers, our employees, and the world we all share together, it’s easy to make the right decisions.
The Crest controversy has led Soap Hope on the search for great quality toothpaste that is effective and free of harmful ingredients. We’re working on boarding oral care products for you soon. In the meantime, be sure to avoid products with the words polypropylene (PP), polyethylene (PE), polyethylene terephthalate (PET), nylon or Polymethyl methacrylate (PMMA) in the ingredient list.