For the last several months, Soap Hope has been on the lookout for cleaning products that we feel safe using and selling to our customers.
We heard about Better Life (and you probably have, too) because they were featured on Shark Tank last year and made quite the splash on national television.
Better Life pitched their line of natural cleaning products to the investors (they got offers from all of the Sharks), and impressed them with their safer, effective cleaning solution.
Since then the company has grown in size and in the number of products they offer.
They’ve installed solar panels on the roof of their manufacturing facility, and were named the 503rd fastest growing company in the US by Inc. Magazine last year.
Tim Barklage, cofounder of Better Life, took the time to chat with us about the company and why they’re in the business of clean.
The Beginning of Better
He and high school buddy, Kevin Tibbs, started Better Life in 2008.
Before they launched the brand, there weren’t many options on the market. The available cleaning products claiming to be “safe” were really just less dangerous than the other alternatives.
“When my wife and I started having kids,” says Tim, “finding a solution for cleaning products became more crucial. And I wanted to find something that was safe from the ground up — not just ‘less dangerous’ than other options out there.”
Any product that they created had to meet their requirements: it needed to be safe enough for kids to use, safe on household surfaces, and needed to perform at the same level or better than other products out there.
“Once we realized we could do all of those things, we knew we had something to sell,” says Tim.
Building on Better
Creating quality natural cleaning products and maintaining control over the integrity of the brand has not come easily. The company was bootstrapped for the first several years.
Any entrepreneur will tell you how intense building a company like this can be, but Tim explains that bootstrapping “allowed us to stay in control of our business and focus on the products.”
Since the company has grown, they’ve found more stability and added more products, built out their team further, and are expanding their international presence.
Better Life was recognized by REAL SIMPLE for their Simply Floored cleaner as their top pick for all-surface cleaners, and the company was featured on the Today Show for their quality products.
“We’re really excited about the growth, and the fact that we’re creating jobs and opportunities for more people has been amazing,” says Tim.
On his favorite Better Life Products: “I use the No Regrets Liquid Hand and Body Soap everyday,” says Tim. “And I do the laundry in the house, so I’m a big fan of the Spin-Credible Laundry Detergent.”
On the future of Better Life products: “We can’t wait to share more products with our customers — we have some great things in store for everyone this year!”
You can shop for Better Life items at Soap Hope. Here are some of our favorites!