Written by Craig Tiritilli, cofounder of Soap Hope.
Startups aren’t easy.
Rachel Winstead knows. She’s seen more than her fair share of them.
Before Soap Hope, Rachel was editor of Launch DFW, an online publication that focuses on technology startups in the North Texas area. She discovered her love for writing and building communities through her involvement there.
Before Launch DFW, her early career took her through corporate America and other large organizations with posts in mortgage banking firms and educational institutions. Those less-than-fulfilling experiences helped her realize that she needed to be part of something with a focus on making a real and lasting difference in the world.
A chance meeting with Soap Hope cofounder, Salah Boukadoum, set in motion a career change that would land her in a spot where she could do just that.
Rachel is in charge of what Soap Hope says to the world. Whether it’s Twitter, Facebook, the Good Life Blog (you get the picture), Rachel is the one doing the talking.
Her natural love for communicating and bringing people together make her ideal for giving a voice to the company. Her formal education in English doesn’t hurt, either.
When asked why she decided to join Soap Hope, Rachel says that the diverse team was a big factor. “The variety of perspectives here is surprising and really positive. Everyone is very different, but somehow it works – it made it easy for me to fit in here at Soap Hope,” says Rachel.
In describing her impression of the company, Rachel says, “Soap Hope is an intense environment. I’ve never worked with a group of people that push harder to accomplish everything they do in a day. At the same time, my coworkers make this such a rewarding and fun place to work. And, of course, there’s our mission of alleviating poverty and empowering women — it’s always top of mind.”
Rachel’s dad was in the army, and her family moved often when she was growing up — so often that she attended three different high schools. Moving around did help her to develop close bonds with her younger sister and two younger brothers. She thinks that the moving around and being the oldest influenced her to be a nurturing person and natural conflict resolver.
Ironically, Rachel is a bit of an introvert. After spending her day writing, posting, blogging, and talking with lots of Soap Hope supporters, she prefers quiet time. Away from the office she can be found hanging with close friends, attempting to run, or reading.
“After a day of total outward focus, I need to recharge with more personal activities,” says Rachel.
In addition to her regular social media and communication activities, Rachel has a lot on her plate. She’s the go-to person whenever an opinion on a customer facing event or item is needed (which, by the way, happens several times a day).
Rachel is also in charge of the company’s Ambassador Program. In that role she recruits, trains and motivates the people that help spread the word about Soap Hope.
It takes a special kind of person to thrive in a startup filled with people building a business and changing the world — which is why Rachel is a perfect fit.
FUN FACTS ABOUT RACHEL:
Favorite color: Green
Earliest memory: Living through a tornado
Favorite food: Ice cream, always.
Favorite book: Wise Blood by Flannery O’Connor
Here are a few of Rachel’s favorite products at Soap Hope!
Header image credit: Emmanuel Lopez (edited for size by us)