#LikeAWoman

You’ve probably seen the “#LikeAGirl” video that debuted not long ago. If you haven’t, take a minute to watch it – it’s inspiring and eye-opening.

At Soap Hope we often think about how perceptions of women either empower or limit people. Why do we invest in women? Here are some amazing facts about the behavior of women that inspire us:

  • Women consistently reinvest a much larger percentage of earnings into their own families and communities than men do. This behavior creates opportunity and advancement for more people.
  • The more economic and political participation of women there is in a country, the more stable that country is likely to be.
  • The more women there are in the legislature of a country, the lower the level of corruption is likely to be.
  • Women are far more likely than men to repay a business loan.

In short: it’s smart to invest in women.

Soap Hope was founded (by two men, incidentally) on the belief that solving humanity’s greatest problems will require balanced participation by women in all aspects of society, especially decision-making and leadership. We decided to focus on women at the “bottom of the pyramid” – those who are most disadvantaged.

We choose to make our difference by empowering those women through entrepreneurship – and we’re serious about it. Every single dollar of profit that we earn goes to fund loan capital and education for women.

These women start and grow their businesses, changing the dynamic of their local societies by bringing success, hope and opportunity to them. We believe that this, too, can and will become a pervasive worldwide phenomenon.

Who wouldn’t want to invest in a person who saves like a woman, invests like a woman, plans like a woman, strengthens the community like a woman, and transforms the world like a woman? I know I would – how about you?

– Salah Boukadoum, Co-Founder, Soap Hope

If you want to participate, it’s easy: shop at Soap Hope, share the story with others in e-mail and social media, and please write us – we want to hear from you.

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