Sometimes we can get overwhelmed trying to figure out what is natural and organic and what is not. With so many misleading ”organic” and ”natural” claims found in thousands of beauty and household products, how’s one to navigate the terrain?
Yesterday my girlfriend Rachael and I were having coffee and she shared a story with about her most recent trip the grocery store. She said she saw a shampoo that really caught her eye. It was aesthetically appealing and its name had a variation of the word “organic” in it, with a slogan talking about how pure and simple the product is. At first, I thought to myself this might be an interesting product for Soap Hope to carry, but then she showed me a photograph she took of the back of the bottle with a long list of ingredients on the back. Rachael continued in frustration that not only might the name make you think that it must be organic, but it also has that simple slogan. In addition, the words on the back state it is a “Unique blend of Natural & Sulfate Free Surfactants for renewed softness,” one would think this is a natural product. I took her phone and started to analyze the image of the ingredients I found that it had DMDM Hydantoin – a formaldehyde releaser that we would never allow in a product – and Red 4 and Yellow #5, two artificial colors!
After reading this I quickly handed the phone back to my friend and realized that many of us are drawn to products with a quick glance, not realizing what we are putting in our bodies, on them, or in our homes. There must be an easier way to sort through the ingredients that are acceptable, and that reminded me of Soap Hope’s Good, Better, Best rating system for the products we sell on our online marketplace. With that in mind, I told Rachael I was going to make this our next blog so others could learn and ask questions, so here we are sitting with Soap Hope’s Fulfillment Manager Jeremy Porter for a quick interview.
H: Jeremy thanks for visiting with me, I’ve got some questions for you. In a market where consumers are increasingly seeking and buying ”Organic” and ”Natural” products, how does Soap Hope meet that demand?
J: Hi Heather! Regarding the demand, we’ve got our Good, Better, and Best rating standard. We inspect every single ingredient in every single product to determine if we will sell that product and what its rating will be. We wanted to offer a sort of guide to let customers know that:
- We have very high standards for the products we carry.
- We can show them exactly how those standards work. The rating tiers are really just a way to explain the ingredients and let people know that we are paying as much attention to them as they are, or even more so. We also want to be completely transparent, so it’s a good way to put everything on the table.
- Anything that isn’t at least Good is something we won’t use or sell at Soap Hope’s Marketplace.
H: That’s great Jeremy! But what does that breakdown on rating look like?
J: It looks like this and can be found on our website under our ingredients philosophy, as well as indicated on every single product in our inventory. You can find the rating for all of your favorite products just by visiting our online store.
A rating of BEST is reserved for those products that meet the strictest of criteria. For a BEST rating, every ingredient must be 100% natural and 80% or more must be certified organic.
To be classified BETTER, a product must contain 100% natural ingredients, but not necessarily organic.
Products with a GOOD rating include one or more ingredients that, while considered safe to use, are not 100% natural. For example, some of our makers’ products use phthalate-free fragrance oil or may include a preservative necessary to keep liquids fresh.
H: On average, what percent are good, better, or best in your product inventory?
J: Currently the percentage breakdown of our product based on the rating system is Good: 57%; Better 24%; and Best 19%. So you can see that Best is pretty elite. There’s a secret level beyond Best called “Legendary” but even I’m not sure what that is.
H: Do any of your products have the following ingredients: Parabens, sulfates, chemical sunscreens, petrochemicals, glycols, phthalates, PEGs or PPGs, DEA/TEA, synthetic polymers, formaldehyde donors or 1, 4-Dioxanes?
J: The brand Everyone has some Bath Soaks that contain Magnesium Sulfate, which is just an Epsom Salt, and then I think a few other products that have a little Sodium Coco-Sulfate as a foaming agent, but both are safe.
H: On average, what percentage PCR (post customer recycled) is your packaging? Are they recyclable?
J: We put forth as much effort here as is practically possible. The tissue paper we use to wrap products is 100% recycled. The post office packaging is post-consumer recycled. About 90% of the cardboard that comes into our building is reused, usually to make an Ugly Box. The Ugly Box was just a perfect combination of being cost-effective and eco-conscious, and it’s one of my favorite things we do. I have this daydream about being in a sort of MacGyver situation where for whatever reason someone needs to make a cardboard box and I get to jump in. It could happen. We also made a video to show how an Ugly Box is made: https://youtu.be/24LnICCkK3A
H: Are your products tested on animals?
J: Never. NEVER. I mean, we do sell some soaps that are specifically intended for dogs, so I can’t with 100% certainty say that there have never been some trial baths, but baths aren’t tests, although dog baths can be tricky…
H: Jeremy this has been extremely helpful and honestly, I wish more companies rated their products based on quality and ingredients. How much easier it would be for the consumer! Now for a few personal questions, I mean, while I have you!
What are your favorite products and/or brands at Soap Hope that you use?
J: I really enjoy A Wild Soap Bar and Kind Soap Company. I don’t know if I’m just basic or lazy for picking brands with the word “Soap” in the name, but they’re cool products. A Wild Soap has such original ingredients and gets bonus points for being Texan. Kind Soap smells amazing, and I’m a sucker for anything Sandalwood Rose. I am also highly susceptible to a weekly Bath Bomb indulgence.
H: What about Soap Hope drives you in your work?
J: Well, there’s the base level of a paycheck and doing work well because it’s, well, work, but as far as a bigger drive it’s just nice to be with a company that tries beyond bottom lines and profit. It’s tempting to be cynical and jaded, especially in this current climate, but I do get to catch my breath and read about the women and families that have been so positively affected by the programs we support, so that’s really what takes it to that next level. I’m also excited to see how we can branch out and further embrace/earn the banner of “Empowering Women”
H: Any other personal tips for living a more natural life style?
J: Just everyday mindfulness. Stuff like that usually comes down to a personal line, moral or otherwise, and as you feel a little more stable in your convictions or pursuit of health, be it mental or physical or spiritual or whatever, you’ll find the area where you best sleep at night. For me, it’s important to decide that you’re going to pay attention, and then finding that line becomes a personal choice.
H: Do you support reforming our federal laws to protect public health from toxic ingredients?
J: I do, and I really hope that within the current realm of issues which require massive federal attention, public health and the environment can remain high.
Find out more about Soap Hope’s ingredient philosophy and our mission.