“Any more natural and you’d be naked.” (Indigo Wild)
Irreverent, provocative, tongue-in-cheek. Call them what you’d like, but the folks at Indigo Wild have genuine personality.
“You can’t appeal to everyone,” explains Indigo Wild owner and president, Emily Voth, about their company’s “wild” culture.
Their Zum Bar soaps have been on Soap Hope shelves since we first started, and Indigo Wild’s collection of quality, natural skin care is still one of our top selling brands.
It’s a pleasure to work with individuals and companies that are so passionate about the work that they do, and if you’re familiar with Indigo Wild, you’ll know that the same passion extends to the products they create.
Indigo Wild: A Passion for Natural
Emily had been working in the corporate world for several years when she started to recognize how disenchanted she felt with her career.
“I wanted to do something I cared about,” says Emily. “I’d been working in that environment for so long, but I looked up at one point and just thought, ‘Is this it?'”
She’d cultivated an interest for aromatherapy and herb gardening, and her yoga instructor suggested turning one of her passions into more of a business.
“So I started sneaking my lunch into the library, researching everything I could; I started testing and making soaps, and gave those to my friends to try out,” she said.
Her husband helped her out (he designed the Indigo Wild logo on a napkin) and they prepared to set up shop at her local farmers market. Her soap bars were a huge hit.
“We sold out of everything,” she said.
She gave herself six months to get the business going, and did freelance work to help generate an income. Not the easiest route to take, but Emily couldn’t give up the idea. “I had to start something where I felt more like myself.”
But that’s just where things began.
Building a Culture that Cares
This kind of tenacious, self-motivated spirit has carried through Indigo Wild’s overall company culture, as well.
“It takes a special kind of person to work here. You can’t teach passion or train people to be motivated,” says Emily.
And it’s the company’s authenticity and passion for creating such quality products that has brought them so much success.
Building a culture where the employees are not only allowed, but encouraged, to fly their freak flags has helped to establish Indigo Wild as a nationally recognized natural brand. They’ve been recognized in numerous publications, like InStyle and Rachael Ray’s Everyday.
A Recipe for Success
Indigo Wild’s bar soaps use goat’s milk — which is why they have the adorable goat on all of their bars and products.
Goat’s milk is naturally moisturizing, pH balanced for skin and hair, and full of vitamins that our skin craves.
Combining such wholesome ingredients with aromatherapeutic essential oils makes the Zum soap bar popular with our Soap Hope customers — and it’s now carried in stores all over the U.S. (and Canada!).
Indigo Wild is also dedicated to several worthy causes, including a local dog rescue group and programs that support breast cancer survivors.
It’s that sort of commitment to product and making an impact that makes us proud to carry Indigo Wild here at Soap Hope.
Here are a few of our favorite Indigo Wild products!