Beginnings

Salah's Itinerary
I ran across the itinerary for my 1993 six week concert tour through Africa and the Middle East.

 

Prelude

Some of you know that I started my working life as a classical pianist, not as an entrepreneur. In 1993 I was very lucky to go on a six week international tour through Africa and the Middle East, traveling through almost a dozen countries and playing concerts in national theaters, universities, and ambassadors’ halls.

The core idea behind Soap Hope really started all those years ago. After one concert, I had the fortune to spend time with the Director of the World Bank in Kenya. He explained to me about his efforts to address poverty in Kenya. He told me that of every ten dollars sent to alleviate poverty in Kenya, nine went to corruption.

That challenge stuck with me for years: only 10% of the aid that was intended for the extreme poor was making it to those who needed it.

Main Event

It was three companies and 15 years later that Soap Hope was born. When we designed our model for addressing world problems, we wanted to learn from the lessons of that evening in Nairobi. We didn’t want 90% of our effort lost. The Good Returns model was born.

We don’t give money away – we invest in women. When you buy your household products every month from Soap Hope, we send all the profits to women – every dollar – so they can start or expand their own small enterprises around the world, whether in Kenya, or in the Dominican Republic, or right here in Dallas.

How do I know the money isn’t being lost? Because every dollar is repaid after one year, interest-free. We don’t take anything out of our company until those profits are returned. Only then do we get the rewards of our entrepreneurship.

Our intention is to provide opportunity with accountability: yes, all of our business profits are loaned interest free, but all of those profits are required to be returned after they have done good in the world for one year. This approach puts us and those we help on the same page, responsible to each other.

Our vision is to take Soap Hope from the small business it is today to a nationally recognized enterprise, serving millions of customers and millions of women around the world. Then we want to teach many other companies to do the same. I’m so grateful and delighted that you have been an early adopter, creating this vision with us by shopping at Soap Hope and sharing the Soap Hope story.

Encore

I still love music and playing the piano, and when the day comes that Soap Hope is big enough to operate without me every day, I will start working on concert material again. The next time around, I want to play fundraiser concerts to raise awareness and money for sustainable social enterprises. I hope you’ll join me then too.

Yours,

Salah

Salah Boukadoum
Co-Founder, Soap Hope
salah@soaphope.com

 

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